Privacy Policy
EFFECTIVE: JANUARY 2025
1. Overview
The Second Half ("we", "our", "us") operates the newsletter and website at readsecondhalf.com. This Privacy Policy explains what information we collect, how we use it, and the choices you have. It applies to visitors and subscribers in the United States.
2. Information We Collect
We collect only what is necessary to deliver the newsletter and improve the site.
- Email address — required to subscribe and receive the newsletter.
- Mobile phone number — optional, only if you opt in to occasional SMS reminders.
- IP address and basic usage analytics — pages visited, referring source, browser type, and approximate location, collected automatically.
We do not knowingly collect information from anyone under 18.
3. How We Use Your Information
- To deliver the newsletter to your inbox.
- To send optional SMS deadline reminders, only with your explicit consent.
- To understand which content is most useful and improve the site.
- To comply with applicable law.
4. Third-Party Processors
We share limited information with vendors that help us operate:
- Email delivery platform — to send the newsletter.
- SMS provider — to send opt-in deadline reminders.
- Analytics provider — to measure aggregate site usage.
These vendors are contractually limited to processing data on our behalf and may not use it for their own purposes.
5. We Do Not Sell Your Data
We do not sell, rent, or trade your personal information to third parties for marketing purposes.
6. Your Rights
- Unsubscribe from the newsletter at any time using the link at the bottom of every email.
- Cancel SMS by replying STOP to any text message.
- Request deletion of your data by emailing privacy@readsecondhalf.com.
- If you are a California resident, you have additional rights under the CCPA, including the right to know, delete, and not be discriminated against for exercising your rights.
7. Cookies
We use a small number of cookies to remember preferences and measure aggregate traffic. You can disable cookies in your browser settings without affecting your subscription.
8. Data Retention
We retain subscriber information for as long as your subscription is active and for a reasonable period afterward for legal and operational purposes. You may request deletion at any time.
9. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date.
10. Contact
Questions about this policy? Email privacy@readsecondhalf.com.